This change is important in the Museion cycle, which aims to artistically convey the relevant aspects of cultural tourism and consumption. The drama of the interaction between the museum space, the audience and the works comes into focus. Elements of pop culture appear in the medium of high culture, the aura of masterpieces is replaced by fetishes of mass culture, museum contemplation is displaced by tourist boredom and selfies . Therefore, in the cycle Museion , images of provincial museums, mass attractions and prestigious exhibitions are juxtaposed incongruously, searching for unexpected interactions between entertainment spectacles and contemporary art exhibits. “
Virginijus Kinčinaitis (born 1965) – art critic, curator, photographer. in 1999 graduated from the Vilnius Academy of Arts. Actively participates in social and artistic activities. Initiated and implemented dozens of international, republican and Šiauliai city creative-artistic projects, participated in more than thirty international and republican artistic projects, exhibitions and artistic promotions. Published several hundred theoretical, cultural and critical articles. Published three monographs: “Interpretations: postmodernism, visual culture, art”; “Con/texts of visual culture”; “Photovision Exercises”. Compiled several publications. in 2016 awarded the culture and art prize of the Government of the Republic of Lithuania. Instagram photographs of Virginijas Kinčinaitis are in the collection of the MO museum, private collections.
