THE EXHIBITION "PROPAGANDA EFFECT: POSTER IN SOVIET LATVIA AS A FORGOTTEN PHENOMENON" WILL OPEN IN THE PILOT ART ROOM OF LMA

With the development of technology, when the effectiveness of the poster has been replaced by the possibilities offered by the Internet and social networks, nowadays it has become a “forgotten phenomenon”, however, this medium has a long history and its origins can be traced back to Ancient Greece. If 19.-20. at the turn of the century, art posters dedicated to cultural and domestic events were relevant, then the political, including propaganda poster announced itself with the events of the First World War, when it was especially important to campaign in favor of a specific political force, and, through the poster, to cultivate it public opinion corresponding to the guidelines. Taking into account the relevance of propaganda also in today’s information space, the exhibition invites, looking back in history, to compare and discuss the role of propaganda in human life and its influence, as well as the role of artists in political art processes in Latvia during the Soviet occupation. The exhibition is conceived as a diary of the era extracted from the archives, which tells about the subjective experience and history of propaganda art in Latvia, viewed in the wider context of the propaganda narratives of the communist countries.