In this exhibition, the participants look at the visiting card in various ways – historical, ideological, social, artistic – and examine not only the themes of personal experiences but also the themes of memory. The size standard set in the early 20th century was the format of one cigarette’s length and seven cigarettes’ width, as the cards were stored in tobacco packaging. Modern technology has made a visiting card an attribute of everyday life, and a variety of technologies are used to produce it. Modern technology has pushed the visiting card as a physical object into the margins of social communication. It is very often replaced by digital formats for the exchange of contact information. These are “becoming friends on Facebook or LinkedIn, following each other on Instagram, and so on. Nevertheless, the metaphorical meaning of the visiting card has remained. The latter is reflected in the collection of this year’s biennial, formed from the works proposed during the open call, of which more than seventy were selected for the exhibition by the jury.
