Regis Pranaitis ^{Emerging artist}

Artist's country of origin: Lithuania

Regis Pranaitis is a multidisciplinary artist based in Vilnius, Lithuania. His practice emerges from an extensive experience in the creative production industry, where he developed a precise sensitivity to image, structure, and the intricate mechanisms of persuasion. In recent years, his focus has undergone a radical redirection—moving away from commercial clarity and toward personal assertion, ambiguity, and ritual.

Pranaitis’s work spans photography, audiovisual, experimental film, text, creative coding, interactive and performative installation, print-based processes, and material engagement with objects—forming a language that is both tactile and conceptual, precise and dissolving. He explores how beauty, once dismissed as merely decorative, now returns as a functional surface: seductive yet instrumental, promising liberation while reinforcing entanglement. In this context, his work draws on ideas shaped by cultural theorist Byung-Chul Han, whose writing on transparency, self-exploitation, and psychopolitical pressure echoes Pranaitis’s ongoing concern with how freedom and constraint often share the same aesthetic.

While this underlying tension had been quietly unfolding—shaped by years of constructing affective visual concepts within market-driven systems—it surfaced most clearly during his artistic research at the Vilnius Academy of Arts and LABA in Brescia. 

His final MA project, The Return of The Beautiful, an autoethnographic dramatic piece in the form of a dialogue with AI, supported by photographic sequences and spatial installation, examined beauty’s shifting role as both desire and discipline, and the image as a site of tension between personal worth and capital mechanisms—where freedom reveals itself as a form of control. This process brought together years of fragmented intuition, clarified what underlies Regis Pranaitis’s motivation, and continues to guide his ongoing work.